RevZik (Outbound Prospecting and Lead Generation for Founders of Early-Stage SaaS Startups)
A Highly-Targeted List of Sales Managers at U.S. SaaS Companies, Enriched with Deep Firmographic and Contact Data to Power Personalized and Scalable Outbound Campaigns
https://www.loom.com/share/82632936135d44d18493513ce72f8e9c?sid=2b07123d-03ac-4757-98a9-6f771bc23945
Project Overview – RevZik
Objective:
To build a curated and enriched prospect list of Sales Managers in software development companies across the U.S., enabling highly targeted outbound campaigns. Leveraging Clay’s AI-powered automation, this project aimed to deliver accurate, scalable data to optimize outreach and increase conversion rates.
Key Highlights:
🎯 Curated list of Sales Managers aligned with RevZik’s ideal customer profile.
📊 Deep data enrichment for complete lead profiles, including role, company size, and contact info.
🤖 AI-driven targeting to power personalized and efficient outbound campaigns.
Design Process:
Lead Research & Identification:
Conducted thorough research to identify U.S.-based Sales Managers at relevant software development companies.Automated Lead Sourcing:
Used advanced filters and sourcing tools to find leads that fit RevZik’s outreach criteria.AI-Powered Data Enrichment via Clay:
Enriched each lead profile using Clay’s automation, including verified emails, LinkedIn profiles, company insights, and job titles.Validation & Cleansing:
Ensured all data was accurate, up-to-date, and aligned with the goals of RevZik’s outbound strategy.
Outcome:
This system provided RevZik with a reliable pipeline of high-intent prospects, streamlining outbound efforts and increasing opportunities for meaningful engagement with decision-makers in the U.S. SaaS market.
